DJGold

turnde · Posted: Mon Aug 28, 2006 11:02 pm Post subject: New business name

I am soliciting for new name ideas for my DJ business, before I register with the state and city as well as website URL etc. I am curently using the name I had for my car audio business a few years ago. However, "Solid Rock Audio" just doesn't feel right for a mobile DJ. Any ideas? Thanks

Joseph Ivy · Joined: August 16th, 2006 Posts: 133 Location: Glendale, AZ

Solid Rock Entertainment.

FYI, solid rock screams christian to christians. If you are not a christian, then you may want to avoid using the term solid rock in your company name.

dokai · Posted: Tue Aug 29, 2006 7:59 am Post subject: Re: New business name

Joseph Ivy wrote: FYI, solid rock screams christian to christians. If you are not a christian, then you may want to avoid using the term solid rock in your company name.

Would never have thought of that. Good point!

I also like Solid Rock Entertainment. For a second suggestion, how about reversing it: Rock Solid Sound?

Of course, you could get away from the whole "rock" theme, but I figured if you mentioned it, you must want to keep part of it.

turnde · Posted: Tue Aug 29, 2006 8:28 am Post subject:

Yeah, I am Christian, and I agree with you about the name screaming that fact. Obviously, I don't want to get stuck in one customer segment or lose out on any simply because of a name.

I suppose, I could have one business entity, and advertise as “dba Solid Rock Entertainment” to churches and Christian schools, and “dba New Company Name Here” for all other stuff.

Dokai
I really have no real preference for the name, it was simple in the beginning because of my previous business. But I figure now, "New business = new name"

Joseph Ivy · Joined: August 16th, 2006 Posts: 133 Location: Glendale, AZ

I don't think that non-christians will think that you are a christian because of the name and I don't think that the name will prevent you from getting events. However, it costs less than $20 to get a DBA here in Arizona so it might be a good idea to have separate entities anyway.

Also, you will be able to have two completely different website. One for Christians and one for the public at large. That will work out well for you when people want a Christian DJ for something. I advertise on Christian business sights, but I have never gotten any business from them.

djdonny · Posted: Tue Aug 29, 2006 12:12 pm Post subject:

One piece of advice: Before you finalize a name, see if an appropriate matching domain name is available.